An Apple spring: new treats in store, general announcements and other assorted nonsense.

Good day to you fine folk out there in shiny Appletopia! Remember us? We’re back with a long overdue update to bring you up to speed with the latest developments and tittle-tattle here at Ettore Towers. We realise the unusually prolonged bout of radio silence may have had one or two of you absently wondering if we’d perished at the hands of frozen night terrors during the winter. Well fear not, for we managed to elude the White Walkers and now that spring has sprung [a leak] we can emerge blinking into the drizzle to give you the lowdown.

So just what have we been doing besides slurping porridge and bingeing on Game of Thrones? To cut a long story short, we’ve been working our socks off. Those of you who’ve been following our software development efforts for a while will have noticed by now that when we go quiet it means we’re super busy squashing bugs, responding to customer feedback and painstakingly building superior iterations of our app offerings. In recent months we’ve been particularly focused on beefing up TypeIt4Me in order to better support your evolving stenographic text expansion needs. Not only is a Mac update nearing completion, but – without wanting to give too much away – we also have a little treat in store on the mobile side of things. Stay tuned for a forthcoming announcement

…In other news, after the ringing endorsement TypeIt4Me received from Lifehacker in their Mac Text Expansion Faceoff last year, we’re pumped to see the venerable Adam Dachis is still a keen TypeIt4Me user. You can watch him discussing its usefulness in this Take It to the Cloud podcast (about 16 minutes in). The dude’s not on our payroll, we swear – he’s just awesome :)

Special offer: 75% off TypeIt4Me in the Mac App Store.

Hear ye, hear ye! Calling all Mac fans and text expansion enthusiasts. For a limited time only, you can take advantage of a Mac App Store exclusive offer and buy TypeIt4Me for the downright silly price of just $4.99 (USD). There’s no need to rub your eyes, you read that right. $4.99 in US dollars. That’s £2.99 for those of you in the UK and 3.99€ for eurozone dwellers. We’ve gone soft in the head with Lion mania and to celebrate the imminent launch of Apple’s latest big cat operating system – Mac OS X 10.7 – we’ve temporarily slashed the price of TypeIt4Me in the Mac App Store by 75%. This special offer will end on August 1st. If you act fast, you can grab yourselves a stonking great bargain.

Even those of you who have already purchased a TypeIt4Me licence from us directly in the past might wish to consider grabbing it from the Mac App Store* now while it’s as cheap as chips. Doing so would entitle you to free updates for all future TypeIt4Me 5.x versions, meaning you could avoid stumping up the standard $8.99 fee for upgrades that will otherwise come into effect 18 months from your initial purchase. Food for thought, no? Why not spread the word and let your friends get a slice of the action, too. …Mmmmmmm, tasty, tasty TypeIt4Me.

* Note that before buying it from the Mac App Store, you will need to quit your existing copy of TypeIt4Me and move it from your Applications folder to the Trash. Don’t worry, your existing clippings and settings will be preserved. After purchasing TypeIt4Me from the Mac App Store, simply double-click your clippings file (usually stored in Home or Documents folder and ending in .typeit4me).

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