A Few Words on Pricing, or “What Doesn’t Go Up…”

Hello again. Riccardo and I are happy to report we’re making headway responding to our mountain of emails. Last week it was big enough to blot out the sun, but now there’s just a partial eclipse. Thanks for bearing with us. If we haven’t answered your question yet, rest assured, we are closing in on it.

Pricey fruit

There’s a common refrain that’s cropped up a lot in the flurry of inquiries we’ve received this past fortnight. Many are hoping that, in light of recent developments, we might be tempted to offer a special low price as an incentive for disenchanted TextExpander users to switch to TypeIt4Me.

We don’t mind being asked; dad and I enjoy a good haggle from time to time and we are sympathetic to the plight of anyone who can’t afford the new monthly subscription for Smile’s TE6. That said, we hope you’ll understand we just had a month-long 75% off promotion in January to mark TypeIt4Me’s 25th birthday, so we’ve no plans to drop the price again for a while. As a rule, we reserve flash sales for celebrating milestones or special occasions. To be first to know about the next one, you could sign up for our newsletter or follow us on Twitter.

In response to our stance, some interested parties have floated the idea that to get around holding another sale so soon we could instead offer a temporary exclusive discount to TextExpander émigrés. We briefly considered something along those lines, but ultimately decided against it because it felt a little too predatory. We also didn’t want to unfairly discriminate against ‘regular’ customers who are new to the text expansion game.

Right now, leaving TypeIt4Me’s price unchanged seems like the right thing to do. We don’t want to hustle anyone into snapping up a special time-limited bargain while feelings are still running high, in case people later regret a hasty purchase. It’s long been our position that we’d rather not take anyone’s money until they’re really sure they want to commit to TypeIt4Me. You have a whole month to try it for free, guys: take your time and weigh up your options. If you like it and it saves you lots of keystrokes, we’d greatly appreciate a twenty dollar vote of confidence to encourage its continued development. We feel that at $19.99 TypeIt4Me represents decent value for money, and that it remains fairly priced in view of all the late nights and weekends we devote to supporting it.

…Wow, this has gone on a bit – sorry! We’ll wrap things up for now, but not before saying a very grateful hello and thanks to all the enthusiastic new customers who’ve just discovered us. Thanks, too, to all the loyal TypeIt4Me users who’ve stuck with us throughout the years. We really appreciate your kind words. It tickled us when a long-time fan informed us recently that according to her statistics our app has so far saved her over 12 hours of 2-finger typing – or as she put it: “almost enough time to binge-watch an entire series of Daredevil.” That’s what we like to hear. May TypeIt4Me free up lots more time for you to spend curled up with your loved ones watching a noble underdog in spandex pummel scary ninjas :)