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Update: TypeIt4Me 7 Flash Sale Extended to May 31st

A screenshot of the main TypeIt4Me window with a date snippet showing. The date reads May 31, 2025.

Good morning / afternoon / evening! (delete as appropriate)

Those of you with a keen eye will have noticed that TypeIt4Me 7 is still available to purchase at the low price of £9.99 / 9,99€ / $9.99 (USD.) This despite our initial announcement indicating that the flash sale would end on May 1st. How come? The reason is we are soft touches, with all the business acumen of a bowl of gnocchi. There are many of you out there who were very distraught at having missed the deadline, so we’ve restarted the sale and extended it to the end of May.

The Best Laid Plans…

Our motives for reverting to the lower price are, in fact, twofold. First, it was brought to our attention that for reasons unknown (ahem) the discounted TypeIt4Me 7 launch sale price automatically ended a few hours too soon in some time zones. In all likelihood, this was down to an oversight and/or input error due to being knackered. Haste, fatigue and sleep deprivation have a way of leading to slip-ups – especially, it would appear, when using Apple’s scheduling tools to co-ordinate automated regional price changes on the Mac App Store. So…apologies from London, England to everyone in remote Alaska, Hawaii and similarly exotic lands – we do still care about you.

Further to this administrative cock-up, in the hours immediately following the actual intended cutoff we woke up to a flurry of messages from latecomers who’d missed out on the deal, pleading for clemency. By the time we’d opened the 5th impassioned Puss-in-Boots email lobbying us for a teensy-weensy extension of the sale the realisation set in that we really hadn’t been generous enough. We were left feeling like downright grubby capitalists. So, we concluded the best remedial solution would be to start the flash sale up again and let it run for longer. If you thought you’d missed the boat, don’t despair: you now have an extra month to climb aboard. We want to give everyone a chance to get involved without raiding the piggy bank.

Upgrades? Sidegrades? Crossgrades? Alas, the Mac App Store is Built Different.

On a related matter, another question that’s come up a lot concerns upgrades. Many have asked us if it is or will be possible to upgrade to TypeIt4Me version 7 at a special discounted price just for existing customers. The answer is no…and while we have your attention we’d like to take this opportunity to explain the situation. In short: to free ourselves from the extra admin that direct sale involves, we made TypeIt4Me 7 available only on the Mac App Store – and regrettably, upgrade pricing is not an option there.

When we sold a licence-based version of TypeIt4Me directly through our website, we were able to operate a generous upgrade discount policy. It was often a headache for us to manage, but anyone in our database could update to the latest major version for under a tenner, no matter how long ago they last paid for TypeIt4Me. This would stretch back decades to much older versions, in some cases.

For better or worse (OK, worse), that’s not possible on the Mac App Store, which is an outlet owned and operated by Apple, the new, exclusive vendor of TypeIt4Me. Apple doesn’t share customer details with us and also doesn’t know who has previously paid us directly in the past for a different version. There is no mechanism provided to us to offer selective discounts to customers who fall into this category, so…

…Discounts for Everyone!

With those considerations in mind we decided to take a hit to our bottom line and offer a hefty, flat discount to everyone when our major new update launched. This was the simplest way we could think of to give existing users of older versions a window to update to version 7 without paying full whack again.

It’s clear now the biggest flaw in this plan was our failure to take into account that not everyone pays attention to our business. Most people of sound mind have better things to do with their time than scour their Junk folders for comically inept marketing emails from us. It’s likely they also don’t obsessively refresh this blog at regular intervals looking for bargains. That’s why we’ve extended the flash sale for a whole month: to give everyone a fair chance to notice TypeIt4Me 7 is out now and get up to speed.

Slipped Between the Cracks? Get in Touch!

Did you pay more than £9.99 / 9,99€ / $9.99 (USD) for TypeIt4Me yesterday? Don’t worry, we’ve got you. Anyone who purchased TypeIt4Me 7 during the brief period yesterday (May 1st) when it reverted to full price is welcome to contact us for compensation. If you forward us your receipt from Apple, we will happily issue you with a redeemable App Store gift card to cover the difference in price.

That’s all we have to share with you for now. We’ll come back to you soon once we have news on the TypeIt4Me 7.0.1 bug fix update. At the time of writing, this is currently still lost in the Bermuda Triangle of Apple’s App Store review process, awaiting approval. We are unable to release it until Apple gives us the green light. Thanks for bearing with us while we attempt to move things along and get the update into the Mac App Store to fix issues you’ve reported.

1 year ago

Mac App Updates, Mac Apps, TypeIt4Me

A TypeIt4Me 7.0.1 update is already on the way

A screenshot of the main TypeIt4Me app window in dark mode, with the snippet settings menu open

Hey there!

First things first: THANK YOU and yes, we have seen your messages. We will endeavour to reply as soon as humanly possible. We’ve now reached the point of sleep deprivation at which the act of closing our eyes briefly results in a kaleidoscopic vortex of coloured lights not dissimilar to the stargate sequence from 2001: A Space Odyssey.

To our amazement, just a few days after release TypeIt4Me 7 is sitting prominently in the Apps We Love Right Now section of the Mac App Store.

Both of us are overjoyed and reeling from the enthusiastic response our latest offering has received. We hadn’t anticipated that TypeIt4Me 7 would immediately catapult straight to No.1 in the Mac App Store Productivity category. At the time of writing, it’s also at No.3 in the Top Paid Apps chart for all categories – just edging out Apple’s own Final Cut Pro.

We have a sheepish confession to make. After toiling in relative obscurity for the last few decades, the level of attention this has generated is not something we were fully prepared for.

To paraphrase the old saying, everyone has a plan until they get hit in the face with a Large Influx of expectant new customers. What feels like a near 100-fold increase in daily sales almost overnight means we’re receiving a higher volume of email than usual.

The cavalry is coming

As expected, a number of previously undiscovered glitches have come to light since release day. The good news is we have already fixed several of the bugs that have been reported to us in the last week. We submitted the first maintenance update to Apple a couple of days ago and once this new 7.0.1 build is approved (knock on wood) it will resolve a number of issues present in the initial release.

Thank you for your patience, in the meantime. We do appreciate that the wait can be frustrating. For some reason we can’t fathom, the review process is taking longer than it did when TypeIt4Me 7 was approved for release on the Mac App Store previously. Our working hypothesis is that the app’s sudden high profile on the store means Apple’s review engineers are subjecting it to greater scrutiny this time. Hopefully, it’ll get the green light in the next day or two and then you won’t have any more problems with importing CSV files, composing custom timestamp snippets or configuring AutoCorrect settings.

Next up…

There are further items on our list of things to communicate to everyone, but by necessity some of these have been placed on the back burner for now. Today we are turning our attention back to contacting our existing customer base directly to make them aware of the new version before the flash sale ends. We want to ensure everyone has an opportunity to grab a bargain. Additionally, anyone who purchased a licence for TypeIt4Me 6 in the last 3 months will soon be receiving a gift redeem code for the new version (if they haven’t already.)

To recap: we are immensely grateful to you all, a bug fix update is on the way and things are a little bit hectic at ES headquarters right now. We expect to get everything back on an even keel very soon, once we’ve absorbed the shock and got some decent shut-eye. In the meantime, if you’ve just installed TypeIt4Me 7 and you’re wondering (for example) where your previously created snippets went, please take a look at the FAQ and the TypeIt4Me Help guide. These ought to get you up and running.

Thanks again, everyone. We’re really touched by the outpouring of support.

1 year ago

Mac App Updates, Mac Apps, TypeIt4Me

The wait is over: TypeIt4Me has respawned on the Mac App Store. Grab a shiny new incarnation of the OG text expander for a special launch price of $9.99.

A screenshot of the main TypeIt4Me app window, showing a template snippet with variable input fields, in which an office manager invites co-workers to contribute to a gift for someone

Good Friday is upon us! How did that happen? It’s been a hot minute since we checked on the FTSE 100 with furrowed brows to watch our retirement funds evaporate in real time. Seems like a weird coincidence that whenever we have a big announcement to make, there’s a fresh international crisis unfolding. Could all this chaos be our fault? No. It’s the trade advisors who are wrong…’uns.

Anyway, let’s not dwell on Ruinous Rollercoaster Tariffs and the Whimsical Billionaires Who Profit From Them. In more topical news, we can at last reveal that TypeIt4Me is officially reborn this Easter weekend. A major new version just dropped today.

As previously teased, we’ve rebuilt our flagship app from scratch in Swift – fully sandboxed – with a speedy new engine, a revamped interface and a slew of new features. Our hair is a lot thinner and greyer than it was 3 years ago when we embarked on this folly, but after a lengthy period in beta TypeIt4Me 7.0 is now available for everyone. On Apple’s Mac App Store, no less.

At what cost? That’s the good part. Not only have we managed to keep almost everything working despite the required sandboxing, we’re also temporarily dropping the price. Until the end of April there’s a special launch offer of just $9.99 (USD). As ever, that’s a one-time purchase that allows you to keep the version you bought forever. There is no recurring subscription to worry about.

Update: TypeIt4Me 7 Flash Sale Extended to May 31st

The Best Laid Plans…

Upgrades? Sidegrades? Crossgrades? Alas, the Mac App Store is Built Different.

…Discounts for Everyone!

Slipped Between the Cracks? Get in Touch!

A TypeIt4Me 7.0.1 update is already on the way

The cavalry is coming

Next up…

The wait is over: TypeIt4Me has respawned on the Mac App Store. Grab a shiny new incarnation of the OG text expander for a special launch price of $9.99.

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