Good news, everyone: in the wake of an unprecedented surge in sales of TypeIt4Me, we’ve reviewed our pricing model and decided to permanently lower prices across the board – with the cost of a standard single user licence dropping from $27 to just $19.99. We feel this’ll prove to be a sustainable price point and we want our customers to reap the benefits of TypeIt4Me’s strong performance in the new Mac App Store.
The recent launch of the Mac App Store has generated a fantastic buzz, opening up a world of opportunities for Mac users and developers alike. We’re tickled pink that TypeIt4Me – available since day one – has been featured in Apple’s Staff Favourites section in several countries for 3 weeks running now. It’s been enjoying phenomenal success in both the US and Europe and has been catapulted into the Top 10 of paid productivity apps in several territories worldwide.
It’s an absolute blast to see so many people discovering and enjoying our software – in many cases getting their first revelatory taste of just how much time and effort text expansion can save them. In the 22 years since we fired up version 1.0 of TypeIt4Me on an old black-and-white Macintosh SE/30 and brought it to market, we have never seen a rise in uptake quite like this. Not even after TextExpander, Typinator and others arrived on the scene and marshalled their considerable marketing resources to raise awareness of just how nifty typing utilities can be. The wave of enthusiasm with which our long-standing flagship product has been greeted by a new generation of Mac users is truly humbling. We’re not going to be breaking out the caviar and leafing idly through speedboat catalogues anytime soon, but this is certainly a most welcome turning point for us. We’re very grateful for the shot in the arm, Steve :)
…OK, it’s time to wrap this up before it gets too soppy and we ruin our make-up, but before we do we’d just like to extend our warmest thanks and appreciation to all our loyal customers – both early adopters and recent converts – for all the constructive feedback, encouragement and support. We hope TypeIt4Me has made your life that little bit easier and we look forward to improving your Mac experience further still over the years to come. Exciting times are afoot.
The Ettore Software team – striving to eradicate the tedium of keyboard input since 1989.