TypeIt4Me is an Apple Staff Favourite. Now only $19.99.

Good news, everyone: in the wake of an unprecedented surge in sales of TypeIt4Me, we’ve reviewed our pricing model and decided to permanently lower prices across the board – with the cost of a standard single user licence dropping from $27 to just $19.99. We feel this’ll prove to be a sustainable price point and we want our customers to reap the benefits of TypeIt4Me’s strong performance in the new Mac App Store.

The recent launch of the Mac App Store has generated a fantastic buzz, opening up a world of opportunities for Mac users and developers alike. We’re tickled pink that TypeIt4Me – available since day one – has been featured in Apple’s Staff Favourites section in several countries for 3 weeks running now. It’s been enjoying phenomenal success in both the US and Europe and has been catapulted into the Top 10 of paid productivity apps in several territories worldwide.

It’s an absolute blast to see so many people discovering and enjoying our software – in many cases getting their first revelatory taste of just how much time and effort text expansion can save them. In the 22 years since we fired up version 1.0 of TypeIt4Me on an old black-and-white Macintosh SE/30 and brought it to market, we have never seen a rise in uptake quite like this. Not even after TextExpander, Typinator and others arrived on the scene and marshalled their considerable marketing resources to raise awareness of just how nifty typing utilities can be. The wave of enthusiasm with which our long-standing flagship product has been greeted by a new generation of Mac users is truly humbling. We’re not going to be breaking out the caviar and leafing idly through speedboat catalogues anytime soon, but this is certainly a most welcome turning point for us. We’re very grateful for the shot in the arm, Steve :)

…OK, it’s time to wrap this up before it gets too soppy and we ruin our make-up, but before we do we’d just like to extend our warmest thanks and appreciation to all our loyal customers – both early adopters and recent converts – for all the constructive feedback, encouragement and support. We hope TypeIt4Me has made your life that little bit easier and we look forward to improving your Mac experience further still over the years to come. Exciting times are afoot.

Cheers! *clink*

The Ettore Software team – striving to eradicate the tedium of keyboard input since 1989.

Lifehacker declares TypeIt4Me the winner

One of our customers has just kindly brought it to our attention that the good folk at Lifehacker have published a pretty comprehensive rundown of all the main text expansion apps currently available for the Mac. They looked at TypeIt4Me, Snippets, TextExpander and Typinator, comparing the pros and cons of each – and ultimately gave TypeIt4Me their seal of approval. We’re always keen to get some insight into users’ perspectives and The Mac Text Expansion Faceoff makes for interesting reading. Obviously we’re chuffed to bits that they declared TypeIt4Me their favourite. It’s always good to hear we’ve still got it after all these years :)

TypeIt4Me 5.0.6(33) released today

Hello. Today we released another update to TypeIt4Me – these are the release notes.

New or changed features:

  • Added ~ and ` to triggers in response to TappingBPP’s comment on US Mac App Store.

Bug Fixes:

  • Fixed a bug that could potentially lead to saving clipping edits over contents of another abb.
  • Fixed crash when expanding in apps that don’t have the Edit menu.
  • Restored “Strip ‘s’ for plurals” functionality.
  • Restored showing of licensee name in About dialog.
  • Now handles adding esc and nbs when clicking All in the Triggers preference tab.

This version is waiting for review at Apple so it probably won’t show up in the Mac App Store for a few days yet. If you bought direct from the Ettore Software website, select ‘Check for updates’ to install the update.